Has this ever happened to you? You find the Facebook page of a ministry, band, or business and “Like” it. For the next few weeks, you see their posts, comment, “like,” and share. All is well. Then, a few weeks after that, you realize that you haven’t seen their posts in a while.
You go directly to the page and realize that they have indeed been posting. Why haven’t their posts been showing up on your Timeline?
Short answer: Facebook chooses what you get to see.
Slightly longer answer: Facebook has a fancy formula they use to determine what they think you want to see. That formula almost always shows you what pages (and people) you have recently “Liked” (or “Friended”). Over time, as you like other pages, the older ones start to be shown less frequently.
I have read quite a bit about this, and while no one knows the exact formula, several researchers have determined that Facebook only shows the posts from a page to about 15% of the people who Like that page.
Thankfully, there is a way around it. (And it’s super simple.)