For the last two weeks, I have been collecting responses to all sorts of questions about the types of content you want from me, the format you want it in, and how often you want it. Today’s post will lay it all out for you. First the details (question by question). After that…You’ll can see what I’m going to do about it!
Question 1: How OFTEN do you like to read my blog posts?
- Weekly = 68.7%
- Every other week = 15.7%
- Monthly (more in-depth) = 15.7%
Q2: What TYPES of my content do you enjoy?
You were given the opportunity to check as many boxes as you wanted (so the percentages don’t add up to 100).
- 84.4% like written Bible study tips and how-to’s
- 84.4% like inspirational posts that unpack a Bible passage
- 50% like video-based Bible study tips and how-to’s
- 47.8% like lists (best movies, books, website, apps, etc.)
- 42.2% like reviews of movies, books, resources, etc.
- 31.1% like content for parents
- 23.3% like content for folks in vocational ministry (churches, ministries, etc.)
Q3: Did you know I had a YouTube channel?
- 71.9% of you didn’t even know I had one. I do! Here’s the link so you can subscribe now! 🙂
- 28.1% are aware of my YouTube channel.
Q4: What would you like to see more of on my YouTube channel?
- 68.5% want more Bible study tips
- 67.1% want more Along the Road videos (short videos with my thoughts on a Bible passage)
- 47.9% want more word-for-word Biblical storytelling
- 39.7% want more interviews (authors, speakers, actors, etc.)
- 27.4% want video reviews of books, movies, etc.
Q5: Which social media channels are you ACTIVE in when it comes to FAITH-BASED content?
- 85.3% of you use Facebook
- 25.3% of you use Instagram
- 24% of you use Pinterest
- 20% of you use Twitter
- 2.8% of you use Snapchat
Q6: What do you think about Facebook GROUPS?
- 47.1% of you are in a few, but not very active.
- 34.1% of you love them.
- 16.5% of you aren’t in any.
- 2.4% of you didn’t know Facebook had groups!
Q7: On Social Media, what are your thoughts on VIDEOS?
- 58.3% like videos, but prefer written posts
- 32.1% like videos the best
- 9.5% of you never watch videos on social media
Q8: How many webinars did you attend in 2018?
- 41.6% of you didn’t attend ANY
- 41.6% of you attended 1-3 webinars
- 14.6% of you attended 4-9 webinars
- 2.2% of you attended more than 10.
Q9: What is the IDEAL length of a webinar?
- 60.8% said 15-30 minutes
- 20.3% said 30-60 minutes
- 16.5% said <15 minutes
- 2.5% said 60-90 minutes
Q10: How important is Q & A during a webinar?
- 59.2% of you didn’t care.
- 40.8% said it’s extremely important
Q11: Would you ever PAY for a webinar or webinar series?
- 60.8% – Maybe. If it was in-depth and extremely practical
- 32.9% – No. Webinars should be free.
- 6.3% – Yes. It’s no different from attending a workshop or conference.
Q12: How many online courses have you PAID for?
- 44.8% – None
- 39.1% – 1-2
- 8% – 3-5
- 8% – 6+
Q13: Which of MY books have you purchased/read?
- 76.2% – How to Enjoy Reading Your Bible
- 50.8% – Falling in Love with God’s Word
- 39.7% – Rapid Bible Read Thru
- 33.3% – Like Ice Cream: The Scoop on Helping the Next Generation Fall in Love with God’s Word
- 14.3% – The Expert Interviews: All About Family Ministry
- 9.5% – Bible Praying for Parents
Q14: What book FORMAT do you prefer?
- 63% prefer physical books
- 23.9% prefer Kindle
- 8.7% prefer PDF (digital for computer)
- 4.3% prefer audiobooks
Q15: What events have you attended where I have been speaking?
- 67.8% of you have NEVER heard me speak! Let’s change that! 🙂
- 15.6% have seen me at a conference
- 10% have seen me at a church service
- 6.7% have seen me at a church event or workshop
- Everything else was 1% or less.
Here’s what I’m going to do in 2019!
Looking at the results of this year’s survey, I realized there is way more that I could be doing, than what I should be doing.
My word for this year is: Intentional. I want to make sure that everything I do, everything I create, and everything I write has a purpose behind it. The last thing I need to do – or you need from me – is more “stuff.” A blog post, video, or social media post created just because I “should” is a waste of your time and mine. Frankly, it’s bad stewardship!
By far the biggest surprise for me was that 71.9% of the people who read my blog and receive my emails didn’t even know I had a YouTube channel!
That’s amazing to me (and not in a good way). So much of what I do is visual. Training. Biblical storytelling. Q&A. So much video is seen and shared on social media. Looking at what you said about wanting more Bible study tips (written and video) as well as how many of you said you love video (and even more saying they like video and written content), I am convinced that I need to be doing more video.
Videos that have multiple uses.
Videos for the YouTube channel.
Videos of my Biblical storytelling.
Along the Road videos.
Videos from my live events.
Facebook Live videos.
Video tips, training, reviews, and interviews that can live on my YouTube channel AND be embedded into posts on KeithFerrin.com.
While creating video is my primary focus for 2019, creating something weekly is also a major commitment – other than intentional breaks during the summer and holidays. (See that word intentional again?)
Truth be told, I was a bit surprised that people still wanted something every week! But…I’d say 68.7% is pretty convincing! It won’t always be a written post, but it will be most of the time. Videos, surveys, interviews, “best of” lists, and giveaways will also be a part of the mix.
From a social media perspective, I’ll still be on all of the various platforms, but I will be focusing on creating content for Facebook. I’ve toyed with the idea of doing more with Instagram, Pinterest, and Snapchat – but after seeing the results of the survey – my time will be better spent sharing content (written, links, and videos) on Facebook.
NOTE: Make sure you “Like” and “Follow” my ministry PAGE (not my personal profile). Here’s the link.
Finally, almost 60% of you have attended at least one webinar in the last year. I have personally found them to be an incredible tool for training and interacting. The ability to SHOW people how to do something, RECORD it, and REPURPOSE the content makes webinars extremely unique and powerful.
That said, I was surprised that only 2.5% of you said 60-90 minutes was the ideal length – since that’s the length of >90% of all webinars! Most of you wanted bite-sized webinars that are only 15-30 minutes. Over the next couple months, I’m going to map out a content calendar for regular webinars. I’m also going to test-drive some paid webinars (individual and series) where the training can be more in-depth and participants can receive some additional resources, interaction, feedback, etc. Don’t worry, some of them will still be free! 🙂
So…Here’s the summary for what’s coming in 2019…
- Intentional content
- Video for multiple platforms
- A commitment to weekly content
- A presence on multiple social media platforms, but a focus on Facebook
- More webinars – Some short. Some free. Some in-depth and paid.
- Connecting with you at LIVE events! (Since67.8% of you said you’ve NEVER heard me speak. Live events are my favorite! Contact me if you want to explore the possibilities.)
I don’t know about you, but I am very excited about 2019!